If your internet connection fails, can your business still operate?
For most small and mid-sized businesses in the Twin Cities, the honest answer is: no.
Email stops. Cloud apps freeze. And if you’re using a VoIP phone system—your phones go silent.
Why Business Internet Reliability is Mission-Critical
When we ask our clients how important their internet connection is, the answer is almost always:
“Absolutely critical.”
And it makes sense.
Today’s businesses rely on:
- Cloud platforms like Microsoft 365 and CRM systems
- VoIP phone systems for communicating with customers
- Web-based tools for day-to-day operations
Without internet access, your team can’t work—and your customers can’t reach you.
The Real Cost of Internet Downtime
Let’s put some numbers to it.
If the average fully-loaded cost of an employee is $60/hour, that equals $1 per minute per employee (and that’s conservative).
Now consider this scenario:
- 20 employees
- 2-hour internet outage
That’s $2,400 in lost productivity—from just one outage.
And that doesn’t include:
- Lost sales opportunities
- Missed customer calls
- Damage to your reputation

Reliable Internet Isn’t Enough
Many businesses assume that upgrading to a “high-reliability” internet connection solves the problem.
But even a connection with 99.99% uptime still allows for nearly an hour of downtime per year.
So the real question isn’t:
“How reliable is your internet?”
It’s:
“What happens when it fails?”
The Solution: Dual Internet + Automatic Failover
The most effective way to protect your business is with a dual internet connection and automatic failover.
Here’s how it works:
- Your business has two separate internet connections
- Both connect through a properly configured firewall
- If the primary connection fails…
- Traffic automatically switches to the backup connection in seconds
No downtime. No disruption. No scrambling.

Why Dual Connections Matter
This setup isn’t just about redundancy—it’s about continuity.
For best results:
- Each connection should come from a different Internet Service Provider (ISP)
- This prevents a single provider outage from taking down your entire business
Think of it as insurance for your operations—one that often pays for itself after a single outage.
Real World Example (Twin Cities Business)
Without failover:
- Your phones stop ringing
- Your team can’t access systems
- Work comes to a halt
With automatic failover:
- Calls route seamlessly through your backup connection
- Employees stay productive
- Your customers never notice a problem
Is Your Business Protected?
If your business depends on the internet (and it does), then failover isn’t optional—it’s essential.
The good news: it’s easier and more affordable than most businesses think.
Talk to a Local Automatic Failover Expert
Want to make sure your business stays online—even during an outage?
Talk to a POPP Technology Advisor about:
- Dual internet connection setup
- Automatic failover configuration
- VoIP business continuity planning


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