Overview
A Minneapolis marketing and creative firm was ready to move beyond an aging on-premise PBX phone system that no longer supported the way their employees worked. Although phone communication remained an important part of serving clients, much of the nine-person team worked remotely and needed the flexibility to make and answer business calls from anywhere.
POPP replaced the company’s legacy PBX and oversized 23-channel PRI service with a modern Cloud Phone System, allowing employees to use their business phone numbers from smartphones and computers while eliminating outdated hardware and reducing ongoing complexity.

To protect client privacy, company names and identifying details have been modified or omitted. Images are for illustrative purposes only.
The Challenge
Like many professional services firms, the company’s communications needs had changed and outgrown the capabilities of the phone system they’d had for years.
Their on-premise PBX offered limited support for remote work, and depended on a 23-channel PRI service that was expensive and designed for far more simultaneous phone calls than the business actually needed.
The company wanted a solution that would:
- Support employees working from the office or remotely
- Keep their existing business phone numbers
- Create a professional experience for callers
- Eliminate aging phone equipment
- Reduce unnecessary telecommunications costs
Most importantly, they wanted to make the transition without spending much time on the implementation, or disrupting daily business operations.
The Solution
POPP designed and deployed a Cloud Phone System tailored to the firm’s needs.
The implementation included:
Modern Cloud Phone System
POPP replaced the company’s aging on-premise PBX with a nine-user Cloud Phone System. Every employee received smartphone and desktop calling apps, allowing them to make and take business calls using their business phone number whether they were in the office or working remotely.
Professional Main Number Call Routing
POPP configured a 24/7 Auto Attendant to answer the company’s main phone number and direct callers to the appropriate employee, complete with a staff directory and a general mailbox. The result is a more polished caller experience while reducing the need for manual call transfers.
Seamless Phone Number Transition
POPP coordinated the porting of all existing business telephone numbers. Employees were first set up and trained on their new calling apps, and once everything was ready, the phone numbers were transferred from the old PRI service provider to POPP with virtually no interruption to daily business operations.
Responsible PBX Retirement
Once the new cloud phone system was operational, POPP’s experienced technicians removed the company’s legacy PBX hardware and responsibly recycled the equipment. The client no longer has a bulky phone system cabinet taking up space in their data closet, or a box of unused desk phones.


Investment & Value
Instead of continuing to maintain an aging PBX and oversized PRI service, the company invested in a cloud-based communications platform designed for today’s hybrid workplace.
The new solution eliminated legacy phone hardware, removed the need for expensive PRI service, and provided employees with the flexibility to work from virtually anywhere while using their existing business phone numbers. Best of all, POPP provides ongoing maintenance for the system and the apps, and includes free remote administration changes for the life of the system.
The Results
The new Cloud Phone System delivered immediate improvements across the organization:
1. Mobility for a Hybrid Workforce
Employees now make and receive business calls from smartphones and desktop computers using the same business phone number, whether they’re in the office, working remotely, or meeting with clients.
2. Simplified Communications
The company no longer needs to maintain aging PBX hardware or worry about future repairs and replacement costs.
3. Lower Ongoing Costs
By replacing an oversized 23-channel PRI service with a right-sized hosted solution, the business eliminated unnecessary telecommunications expenses while gaining significantly more functionality.
4. A Better Experience for Callers
A professionally configured Auto Attendant now answers every incoming call, helping customers quickly reach the right person while presenting a polished, professional image. Clients are now able to connect directly with team members who are working remotely rather than leaving voicemail messages, eliminating delays in project work.
5. A Smooth Transition
Because POPP deployed the new apps before porting the business phone numbers, employees were ready on day one and the company experienced virtually no interruption to daily operations.
Helping Professional Services Firms Work More Flexibly
Whether you operate a marketing agency, accounting firm, law office, consulting firm, engineering company, or another professional services business, your team needs communication tools that work wherever business takes you.
POPP helps Twin Cities businesses replace aging phone systems with modern cloud communications that improve flexibility, simplify management, and deliver a professional experience for both employees and clients.
Ready to Modernize Your Business Phone System?
Whether you’re still maintaining an on-premise PBX or paying for outdated telephone services, POPP can help you transition to a modern business phone system with minimal disruption.
