Business Text Messaging Requirements
Last Edit: 4/20/23
The FCC, as part of the Telephone Consumer Protection Act, has ruled that consumers are entitled to protection from unwanted text messages. In 2019, the Cellular Telecommunications Industry Association (CTIA – a trade association representing cellular carriers in the US – AT&T, Verizon, T-Mobile, etc.) released Messaging Principles and Best Practices to satisfy these requirements.
A core component of this protection is based on registration of business text messaging traffic that originates from 10-digit local phone numbers (aka 10DLC, or 10-digit long code).
POPP’s partner organization for text messaging, in conjunction with the major cellular carriers, is requiring all business text messaging traffic be properly registered as of 3/31/23. At this time, unregistered text messaging traffic will still go through. However, if clients are experiencing their text messages getting blocked or marked as “potential spam”, no technical support will be provided to resolve any such issues until the text messaging traffic has been properly registered.
In order to register your text messaging traffic, you will need to complete and return a form emailed to you from POPP. POPP will submit your answers to the registrar, a 3rd party company called The Campaign Registry (TCR). TCR and the cellular carriers evaluate each registration based on an undisclosed algorithm that takes into account a brand’s past texting history, type of organization, and the type and quantity of messages your company plans to send.
Please review the information below, as it will answer many common questions: