Business Text Messaging Requirements
Last Edit: 2/28/23
The FCC, as part of the Telephone Consumer Protection Act, has ruled that consumers are entitled to protection from unwanted text messages. In 2019, the Cellular Telecommunications Industry Association (CTIA – a trade association representing cellular carriers in the US – AT&T, Verizon, T-Mobile, etc.) released Messaging Principles and Best Practices to satisfy these requirements.
A core component of this protection is based on registration of business text messaging traffic that originates from 10-digit local phone numbers (aka 10DLC, or 10-digit long code).
POPP’s partner organization for text messaging, in conjunction with the major cellular carriers, is requiring all business text messaging traffic be properly registered by 3/31/23. Unregistered text messaging traffic will be subject to blocking after that date.
In order to register your text messaging traffic, you will need to complete and return a form emailed to you from POPP. POPP will submit your answers to the registrar, a 3rd party company called The Campaign Registry (TCR). TCR and the cellular carriers evaluate each registration based on an undisclosed algorithm that takes into account a brand’s past texting history, type of organization, and the type and quantity of messages your company plans to send.
Please review the information below, as it will answer many common questions: